Blog « Shank Public Relations Counselors

Facebook still the future of social media

An interesting infographic created by OnlineCollegeCourses.com illustrates the changing trends in Facebook usage. Actual time spent on the site is decreasing among the younger population. The infographic attributes this break to users being too busy, a lack of interest and other reasons. I found the infographic and short article on prdaily.com. When I read posts […]

Why the *^!% Not Pay for News Placement?

For the past several days I’ve been reading and participating in a conversation on the LinkedIn Public Relations Professionals group. The discussion started innocently, but incredulously enough, with this question: “Is it ethical for a public professional to pay to get a story placed?” Since my professional history has been based on the PRSA Code […]

Thank you, Mike Wallace

Thousand of public relations professionals and crisis managers owe Mike a huge debt of gratitude. We have created a meaningful and purposeful industry of helping business and institutions work through crisis management with the single opening question: “Are you prepared for the day when Mike Wallace walks through your door?” Wallace, a mainstay of the […]

Can a public relations person unplug?

A pivotal part of the public relations profession is staying in the know. Twitter, Facebook, blogs and news sites are constantly checked, as we are responsible for knowing, well, everything. So what happens when a PR pro wants to take the kids camping or spend a quiet evening with the significant other? Can you safely […]

Resume Mistakes – Making it past the first stage

Part of my job at Shank Public Relations Counselors is to coordinate the internship program. As a recent intern, I understand the pressure and excitement that comes with applying for your first real internship at a real company. But with applying for big kid jobs comes the responsibility to make a good “viral” first impression. […]