Case Studies

Procter & Gamble

When Indiana was selected as a test market for Fat Free Pringles, Shank Public Relations Counselors arranged for media relations and product information events which included a dietitian who could answer any product or nutrition related questions. Read the Case Study Here

PRSA Silver Anvil Award of Excellence

Shank Public Relations Counselors' program which involved consumer research, traditional and social media earned us the coveted PRSA Silver Anvil Award of Excellence.

Aqua Indiana Pipe Ribbon Cutting

Not your typical "ribbon cutting." Shank Public Relations Counselors finds unique and meaningful ways to celebrate a special occasion. Aqua Indiana celebrates the grand openings of its Ft. Wayne office with a symbolic pipe cutting not a ribbon!

College Choice Savings Bank & Treasurer of Indiana

Shank Public Relations Counselors introduced the College Choice CD (certificate of deposit) that helps families pay future college costs for family members. Media interview Indiana Treasurer Richard Mourdock who talks about the financial advantages of the College Choice CD.

Bridges to Japan

Shank Public Relations Counselors developed the outreach strategy of traditional promotion, earned media and social media for the 2011 “Bridges to Japan” exhibit at the Indiana State Fair. More than a quarter million Indiana State Fair visitors learned about the relationships between Indiana and Japan.

Lutheran Child & Family Services – Celebrity Fund Raising Banquet

Shank Public Relations Counselors created a media program to engage major contributors. Sean Tuhoy, the 'dad' in The Blind Side, brought his message to the Lutheran Child and Family Services Give Hope to a Home fundraising banquet Saturday, April 14, 2012 at the JW Marriott in Indianapolis. LCFS provides programs for children and families to repair a broken system.